How to Increase Book Sales, Get More Speaking Gigs and/or Attract More Coaching Clients with your Website

… Without Having to Get a Web Design Degree or Learn How to Code

… Even If You’re Terrible at Web Stuff, Don’t Have a Lot of Time and Just Want to Hand this Tech Stuff Over to a Virtual Assistant

This is your business.

This is your website.

You need to understand what makes it effective so that you know that your web designer and virtual assistant are doing a good job.

But you don’t need to know the design theory behind it. You don’t need to know the coding that makes it happen. You don’t need to spend a lot of time learning any of that stuff … you just need to know what to do and the basics of how to do it so that you can hand this off to people who love all the technical stuff.

That’s why I wrote Home Sweet Home Page, to give you the basics you need to know in simple, accessible, and easy-to-implement language that you can understand. The first edition helped many authors, speakers, and coaches make their websites more effective. You can read what some of them had to say below. This second edition updates the content from the original book and adds in additional information you need to know in the 2020s.

Continue reading to learn more.

Home Sweet Home Page - Available in Paperback and Ebook

And you don’t just get the book. When you purchase the second edition of Home Sweet Home Page, you also gain access — at no additional cost — to a Readers’ Only website loaded with resources to help you make your website more effective. Learn more below.

Available Wherever Books Are Sold in ebook and Paperback formats

Now available in hardcover through Amazon and select distributors!

And at your local bookstore. If they don’t carry it, they can order it for you!

Not in the U.S.? Click here.

What People Said About the First Edition of Home Sweet Home Page

“Carma’s book on creating Web sites in the era of Web 2.0 is the simplest, most readable, and best in a highly cluttered market.”

Elatia Harris

Founder, Tessa’s Table 2050

“Even though she is an accomplished website and graphic design professional AND Internet marketer, Carma speaks in plain English and keeps things simple. And she still includes pretty much everything I would want you to know about building an effective online presence—and how to do it right from the start!”

Linda Dessau

Founder, You Talk, I’ll Write

“The power of the book is how Carma Spence packs so much punch into a small volume. The book spends little time on frills and is devoted entirely to identifying the problems found with business and professional home pages, and to creating their solutions. … The book can be read in one sitting, as is helpful for a busy businessperson. The valuable site mistake self-assessment can be completed, and the solutions presented in the book can be put into action immediately.”

Wayne Hurlbert

Business Blogger, Online Radio Host

5 Powerful Ways Your Business Can Change (for the better)

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Your royalties increase as if by magic...

Causing your accountant to get suspicious. Why? Because 93% of business purchase decisions start with an online search.

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New email subscribers pour in regularly and consistently...

Leading to increased sales of your products and services. Why? Because email has 6x higher click-through rates than tweets, and email is 40 times more effective at acquiring new customers than Facebook or Twitter.

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You receive emails from event organizers who want to book you for their event...

So that your calendar fills up and you have to turn some away. Why? Because event organizers 1) are likely to find your website through search, and 2) because your website lends you authority, they are more likely to want you to speak at their event.

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Your calendar fills up with new coaching client inquiry sessions

creating a waiting list of those who want you to coach them. Why? Again — more of your ideal prospects find your site, are wowed by your expertise and click the “schedule a call” button without thinking about it!

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Organic traffic to your website increases

so that you land more sales, bookings, and clients. Why? Because when your copy is properly optimized for search engines, and your ideal target market, the right people are more likely to find you and stay on your website long enough to buy something or schedule a call to speak with you, or at least sign up for your email list.

Inside the 2nd Edition of Home Sweet Home Page, you’ll discover:

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An overview of online presence

and why it is important so that you fully understand how powerful your author, speaker, or coaching website is … and can be.

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MISTAKE #1: Lack of Clarity:

How to make sure visitors know what your website is about and how you can help them so that they know they are in the right place and will stick around long enough to join your list or buy your stuff.

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MISTAKE #2: Bad First Impression:

How to make your website look inviting and professional so that your ideal readers, bookers, and clients believe you know what you’re doing.

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MISTAKE #3: Not Growing Your List:

How to invite your visitors to join your email list so that you can grow it and start using it like an ATM machine.

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MISTAKE #4: No Compelling Incentive:

How to create an attractive gift to entice visitors to join your list so that visitors get excited about joining your list.

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MISTAKE #5: Bad Copy:

Some basic copy optimization techniques so that you increase your organic traffic and get more visitors to your site without further effort.

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BONUS MISTAKE #6

so that you’ll never make that mystery mistake again!

Exclusive Readers’ Club Bonus!

Home Sweet Home Page Readers Club Membership Card

Everyone who purchases Home Sweet Home Page … whether ebook, paperback, or hardcover … gains access to an exclusive Readers’ Only Club website and Facebook group. Inside you’ll find:

Videos that dive deeper into each of the book’s chapter’s content so that you’ll understand it better and be able to implement it for your website more effectively.
Worksheets, cheat sheets, and checklists on different elements of the content so that you can more efficiently and quickly implement the fixes for your website.
Links to resources so that you can find royalty-free images and graphics for your site quickly and easily.

Here’s just a small peak of what you’ll get inside…

Original Videos

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Videos Created Especially for the Readers' Club

New videos dive into each of the book’s topics so that you can better understand the concepts and how to implement the recommended fixes for your website:

Online Presence and You for Authors, Speakers, and Coaches
Get Clear on Your Website’s Purpose
Make a Good Impression
Grow Your Email List
The Pink Spoon
Optimize Your Copy

And two more!

Value = $120

Printable Checklists

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PDF Check Lists to Download and Use Again and Again

Checklists developed to walk you through specific tasks that will empower you to not only fix these Deadly Mistakes but increase website conversions, as well:

The Essential Webpages Checklist
List Building Strategy Checklist for Experts
Highly Targeted Opt-In Offer Checklist

And printable versions of all the “Fixes” at the end of each chapter!

Value = $45

Printable Worksheets

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PDF Worksheets Take You Step-by-Step through Processes

These worksheets were developed to help you work through more complicated processes that a cheat sheet or checklist couldn’t help with:

Target Market Worksheet
Website Goals Worksheet
Website Purpose Worksheet
Homepage Purpose Worksheet
Highly Targeted Opt-In Offer Worksheet
Develop Your Expert U.S.P. Worksheet
Create Your Tagline Worksheet

Each of these could easily be sold for $15 or more!

Value = $120

And that’s not all. I’ve also included several resource lists and these PDF downloads:

So that you’ll know which Deadly Mistake to focus on first.

Value = $5

So that you’ll never be at a loss for how to call your audience to action again.

Value = $15

So that you’ll never forget a piece of or step in your funnels again.

Value = $10

So that you’ll never be at a loss for words — when it comes to headlines — again.

Value = $20

So that you can start building traffic to your newly optimized site.

Value = $10

That alone is $345 in value and doesn’t take into account what I haven’t listed a value for above. I could easily sell this membership club –by itself — for $297, but I want you to be successful with your website. So I’m giving it as my gift to you when you purchase Home Sweet Home Page 2nd Edition.

With the book and the Readers’ Club, I’ve made it nearly impossible for you to not get results.

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And, because you are purchasing Home Sweet Home Page through your favorite book store, such as Amazon, you can always return the book for your money back and keep all these bonuses. You simply can’t lose!

Available Wherever Books Are Sold

And at your local bookstore. If they don’t carry it, they can order it for you!

Not in the U.S.? Click here.

Frequently Asked Questions

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Whom is Home Sweet Home Page for?

I wrote this book specifically for authors, speakers, and coaches. However, anyone in an expertise-based business can benefit from the book.

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I bought the first edition? Why should I buy the second?

Some things that were mentioned in the first book are no longer accurate. And new considerations are now important as we head into the 2020s. That’s why I’ve updated information from the first book and added additional information – including a 6th Deadly Mistake.

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Do I need to be a techy to understand this book?

No. I’ve written this book in plain language that anyone should be able to understand. This book is meant to empower you to know the basics you that you’ll know if your web designer is doing a good job or not. Reading Home Sweet Home Page will make it easier for you to communicate with your web designer and virtual assistant about what you want on your website.

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Fun Fact

According to Amazon Kindle, it takes about 20 minutes to read the second edition of Home Sweet Home Page cover to cover.

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Can’t I just hire a professional to do this stuff for me? Why do I need to know this?

You can, yes. However, how will you know if what they are doing is going to help you achieve your goals? You need to understand the basics of everything in your business. You can’t pass this off to other people with no knowledge or you run the risk of paying people to do things you don’t need or don’t serve your purpose. This book will help you recognize when your website has the right elements in place, as well as help you communicate your needs to your web designer.

What More People Said About the First Edition of Home Sweet Home Page

“Home Sweet Home Page by Carma Spence was a very helpful book. It was simple and easy to implement. Already, my home page has improved and sign-ups for my e-newsletter have gone up. I am looking forward to reading more from this Internet-savvy writer.”

Elaine Littau

Author, "Nan’s Heritage" Series

“If you’re an author, speaker, or coach in the process of building or revamping your website or would like to make sure your website has the necessary elements to market yourself and your product, you should consider getting a copy of Carma Spence’s book…. Short and succinct, the book describes in an engaging manner the most essential elements of an effective website….”

Mayra Calvani

Author

“I want to thank you for the excellent content on the call with Rhonda Hess earlier this week and for the generous and relevant bonus gifts you offered. All of the materials have helped me move forward with my own goals for website development and most of all, writing. I am a prolific writer. I’m Irish, so blarney is in my DNA, and language rolls off my tongue. My problem has been one of organization of ideas and your ebook has been especially helpful. I’m really looking forward to receiving my book and hearing you again on the invitation-only group class.”

Mary Tucker

Cultivate Your Life

About the Author

Carma Spence is the author of five books, including the award-winning bestseller Public Speaking Super Powers. She has contributed chapters to several International bestselling books, as well. She is an award-winning writer, speaker, editor, and author. She helps entrepreneurs, small business owners, and mid-level executives write, publish, and market their non-fiction book based on the knowledge between their ears — even if they’ve never written before and are crazy busy — so they can get their message out of their heads and into readers hands, changing the world one mind at a time.