by Carma Spence | Jul 11, 2022 | Email Marketing, Online Book Marketing
Author newsletters are a great way to connect with readers and build an author brand. But you might have some questions about email marketing in general and creating an effective author newsletter specifically – and that’s perfectly understandable. Here...
by Carma Spence | Jun 13, 2022 | Author Blogging, Author Website, Online Book Marketing
Have you ever wondered how to get your book discovered by potential readers? If you’re not already using search engine optimization (SEO) techniques, then you’re missing out on a powerful way to boost your book’s visibility and reach your target...
by Carma Spence | May 16, 2022 | Social Media
You’ve written a book, congratulations! But what now? How do you get people to know about it and buy it? It’s no secret that getting your book in front of the right people is the key to success but doing so can be difficult. You need to find readers who...
by Carma Spence | May 2, 2022 | Book Marketing Plan
It’s no secret that book marketing is essential for authors. Without a well-thought-out marketing strategy, your book will likely languish in obscurity. Even if you have the best book ever written, no one will know about it if you don’t market it well. But...
by Carma Spence | Apr 11, 2022 | Book Marketing Plan
Marketing a book is a lot like marketing any other product. You need to reach your target audience and have a clear message that moves them toward the sale. But when it comes to books, there’s one key element that often gets overlooked: the back end. Back-end...
by Carma Spence | Feb 28, 2022 | Author Branding
If there is one thing that I’ve noticed newer authors undervalue, it is branding. Perhaps they believe in myths about branding that hold them back from achieving their goals. Let’s face it, there are a lot of misconceptions about what a brand is and does, especially...
