by Carma Spence | Jan 4, 2023 | Online Book Marketing
Do you have questions about content marketing as an author? Whether you are a seasoned executive or just starting out on the path of self-publishing, it can be daunting trying to figure out how to build an audience and stand out in today’s crowded digital...
by Carma Spence | Sep 23, 2022 | Offline Book Marketing
If you pay attention, you can get marketing ideas for your book and your book-centered business pretty much from anywhere. Case in point: Not that long ago I ordered some protein powder. And inside that jar of protein powder, I found this plastic card. And on the...
by Carma Spence | Jul 18, 2022 | Online Book Marketing
Over the years, I’ve had the opportunity to meet a lot of amazing people. One of those is Lee Pound, a writer and editor with a lot of wisdom and an unassuming demeanor. In this post, I’ve gathered the tips and pearls of wisdom I’ve gleaned from seeing him speak...
by Carma Spence | Jul 11, 2022 | Email Marketing, Online Book Marketing
Author newsletters are a great way to connect with readers and build an author brand. But you might have some questions about email marketing in general and creating an effective author newsletter specifically – and that’s perfectly understandable. Here...
by Carma Spence | Jun 13, 2022 | Author Blogging, Author Website, Online Book Marketing
Have you ever wondered how to get your book discovered by potential readers? If you’re not already using search engine optimization (SEO) techniques, then you’re missing out on a powerful way to boost your book’s visibility and reach your target...
by Carma Spence | May 16, 2022 | Social Media
You’ve written a book, congratulations! But what now? How do you get people to know about it and buy it? It’s no secret that getting your book in front of the right people is the key to success but doing so can be difficult. You need to find readers who...