by Carma Spence | May 2, 2022 | Book Marketing Plan
It’s no secret that book marketing is essential for authors. Without a well-thought-out marketing strategy, your book will likely languish in obscurity. Even if you have the best book ever written, no one will know about it if you don’t market it well. But...
by Carma Spence | Apr 11, 2022 | Book Marketing Plan
Marketing a book is a lot like marketing any other product. You need to reach your target audience and have a clear message that moves them toward the sale. But when it comes to books, there’s one key element that often gets overlooked: the back end. Back-end...
by Carma Spence | Feb 28, 2022 | Author Branding
If there is one thing that I’ve noticed newer authors undervalue, it is branding. Perhaps they believe in myths about branding that hold them back from achieving their goals. Let’s face it, there are a lot of misconceptions about what a brand is and does, especially...
by Carma Spence | Feb 7, 2022 | Online Book Marketing
Have you written a book and are looking for ways to promote it? Or do you just want to get your name out there as an author? There’s no better way than with a professional website. However, most authors struggle to find the time and energy to create an author website,...
by Carma Spence | Jan 3, 2022 | Publicity and Media Relations
As an author, then you know that marketing your book is essential to its success. However, traditional marketing methods can be expensive and time-consuming. Online PR is a great way to get your book in front of more people, and can help create buzz and generate...
by Carma Spence | Dec 27, 2021 | Speaking in Person and on Video
In July 2018, I held a min-workshop on how to use speaking to promote your book at my home Toastmaster’s club. I recorded it on video — you do record yourself every time you speak, right? — and then used that recording to create an episode of my then...