Do you want to launch a website for your book but don’t know where to start?

Would you like to get an author website up in about two days with your unique branding included?

Keep reading and I’ll show you how you can get your own professional-looking author website that includes e-commerce and online course capabilities without having to hire an expensive web designer, earn a web design degree, or pawn your most precious possessions to afford it.

I have developed a unique program that helps you hone your brand vision then apply it to launching what I call your “minimum viable author website”. This is an author website that has all the pages you absolutely need to start marketing your books effectively. The training takes place over a couple of weeks and then, during a weekend intensive workshop, you build and launch your website while I guide you each step of the way, live via video conference.

But before I go into more details about the program, I want to make sure you understand why it is so important that you have a professional-looking website to showcase your work.

3 Reasons You Need a Professional-Looking Author Website

If you have any doubt that you need a website or that it needs to look professional, please read this:

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1. 94% of first impressions of a website are design-related

74% of people form their opinion of a website based on its aesthetics, and 2 out of 3 people prefer to browse a beautifully designed website.

That means if your website doesn’t look professional, visitors may form a poor impression of you and your work before they read a word of your book. That means lower book sales. And you don’t want that!

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2. Your author website is the hub of your online presence and the center of your author platform.

All your social media should point toward your website. All your online and offline promotional activities should point to your website. And all your promotional partners and potential publisher(s) will expect this of you.

That means if you don’t have an author website, you don’t have any real estate that you own, and you don’t look professional to those individuals who could help you take your career to the next level.

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3. Your website is your best list-building tool, and your email list is the cornerstone of your author platform

Although there are ways to build your email list outside of your website, it is harder to do so and slower. Having your own website where you can demonstrate your expertise, showcase your books, and invite visitors in multiple ways to join your list, is an incomparable list-building tool.

That means if you don’t have your own author website to use as a list-building tool, you are unnecessarily handicapping yourself when it comes to building your all-important author platform.

If, at this point, you’re saying, yes, but a professional-looking author website can be so expensive and take forever to create, I hear you.

I spent 8 years as a WordPress Designer, so I know how long it can take to pull together a client’s website. The painful truth is, it doesn’t really need to take months … it just does because the client is usually unsure and unfocused. They are unsure of their branding. They are unsure of their content. And so, ensues weeks and weeks of back and forth while the client figures out what they want. Therefore, a simple website project that should take no more than a week, takes months … if it ever gets completed at all.

This is part of the reason why so many designers charge so much for their services. They aren’t only charging for their time. They are also charging for the aggravation they must put up with!
I know that can be hard to hear, but it is the truth.
However, I’ve figured out a system that puts all that back and forth, and client confusion to rest. The key is helping the client get crystal clear on their brand vision before any website work begins.

Who Am I and Why Should You Trust Me?

I am Carma Spence, and I am the author of five books, including the #1 bestseller Home Sweet Home Page, and the award-winning and bestselling Public Speaking Super Powers. I have contributed to several international bestselling books, am an award-winning speaker and editor, and am a Legacy Creation Mentor. In case you’ve never heard of me **gasp**, here’s why I’m uniquely qualified to tell you everything you have ever wanted to know about writing, publishing, and marketing books:

  • I have been studying writing, publishing, and marketing books since I can remember
  • I have more than 25 years of professional experience in marketing and public relations
  • I hold a master’s degree in public relations
  • I’m certified in Author Marketing
  • In addition, I designed websites for about 8 years and worked on web projects for several notable authors and business owners.

I started this business because I saw a gap in the market that I was uniquely qualified to fill. Yes, others can help you with these topics, but not in the same way I can. And rarely can you find someone who can take you on the whole journey, from idea to book to market. You need to leap from one course or book or mentor to another, cobbling together your journey on your own. Not with me, I can be your Obi-Wan the whole way.

Carma Spence
Carma holding Home Sweet Home Page 2nd Edition
Carma posing with Public Speaking Super Powers
rochelle walden
Rev. Rochelle Walden, Spirit in Business coach
“Carma has an almost uncanny ability to pick up on what’s important and needs focus in a business. …as a coach, there is no unfamiliar terrain for Carma … She does it all with the same level of grace and clarity. I would send any entrepreneur that needs to get re-inspired and laser-focused on their dream to Carma.”

3 Ways Your Life Is About to Change for the Better

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You will save money.

You won’t have to pay for third-party shopping carts, online course platforms, or high-priced web designers.
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You will have greater control over your website.

You will know how to make changes and updates to your site. You will know how to add and remove content. You can always hire a Virtual Assistant to do these things … but you won’t have to.
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You will stand taller and walk more confidently knowing that your website looks awesome.

No longer will you have to worry about website shame.

Introducing:

Author Website in a Weekend

The Only Done-with-You-in-a-Weekend Training Program that includes not only a website, but also detailed author branding training so that you can launch your author brand along with your website with a strong foundation that will guide you for the next three to five years, or longer.

Here is what you will receive with this comprehensive program:

A Fully Functional Website

You will get six months of free hosting, e-commerce, and membership/online course capability included. Design templates for your most common pages are also included and you will be trained in how to customize them to your brand. The SSL (security) certificate is also included, as well as a variety of security and other value-added plugins to make sure your website works well.

Author Branding Training

You will get crystal clear on your personal and business values, and then create your vision, mission, and brand promise statements so that you will know exactly what kind of content to create for your website, what book projects to work on, and what products and services to offer your readers, clients, and customers.

Content and Website Training

You will receive training on how to update and maintain your new website, as well as how to access ongoing support. You will receive training on which pages you will need to create to launch your site and how to create them. After the program is done, you’ll have lifetime access to all the recorded training modules so that you can review them anytime you need a refresher.

Templates and Worksheets for All Key Content

Not only does the website come with templates for all the pages you will need, but you will also receive content templates so that you know exactly what words to put on those pages. You’ll also receive training on how to use those templates. Templates for this program include:

  • Single Book Page – Design template + cheat sheet and training on what to put on it
  • Products Page – Design template + instructions on what to put on it
  • Events Page– Design template + instructions on what to put on it
  • Media Kit Page – Design template + cheat sheet and training on what to put on it
  • Press Coverage Page – Design template + cheat sheet and training on what to put on it
  • Book Tour Page – Design template + instructions on what to put on it
  • About Me Page – Design template + content worksheet and template + feedback on the first draft
  • Contact Me – Design template + cheat sheet for on what to put on it
  • Schedule – Design template + instructions and guidance on what to put on it
  • Freebies – Design template + cheat sheet and guidance on what to put on it

Check Out These Bonuses!

In addition to all of the above, you’ll also receive these super-awesome bonuses so that you are assured success with the program and your author website:

Private Facebook Group with Additional Training

The group will not only be a place for you to get feedback from fellow Author Website in a Weekend students, but you will also find additional training and motivational videos to help you with your author branding and website content, as well mindset around those topics.

Feedback on Your Vision, Mission, and Brand Promise Statements

When you complete your vision, mission, and brand promise statements by the assigned deadline, Carma will provide you with insightful feedback so that they are strong, clear, and best serve you and your target audience.

Feedback on Your About Page Copy

When you complete your About pages copy by the assigned deadline, Carma will provide specific feedback so that it makes the best first impression to your ideal readers, clients, and customers.

EXTRA BONUS! Mini Training for Multiple Book Authors

For those authors who have more than one book, or plan to have more than one book, that they’d like to showcase on their new website, I’m including a mini training on how to create a page that does just that and leads visitors to individual book pages so that your website doesn’t get cluttered or look unprofessional.

EXTRA BONUSES! Checklists, Cheat Sheets, and Additional Resources

To help you get ready for your website in the best, most comprehensive way possible, I’m including checklists, cheat sheets, and resource lists on such topics as:

  • Choosing an email marketing service
  • Resources for royalty-free images
  • Resources for color choice and logo design
  • Social Media Branding Alignment checklist
  • Website Launch Checklist

and more.

PILOT OFFER BONUS! Search Engine Optimization Training

As an extra incentive to take advantage of this pilot offer, I’m including S.E.O. training so that you can organically grow traffic to your website using content marketing best practices.

FIRST FIVE BONUS: Private, One-on-One Coaching Session

The first five people who pay in full will receive a private 45-minute coaching session with Carma to ask questions and go over any copy they wish after the weekend intensive is completed. This session can be booked any time within six months of beginning the program.

Wouldn’t it be nice to feel proud of your website?

Your beautiful new website launched two months ago, and you’ve started to notice several things happening in your business:

  1. Your royalties are slowly increasing, especially after sending people to the sales page you created on your new website.
  2. You are receiving “new subscriber” emails from your autoresponder service at an increasing rate and your email list is growing exponentially.
  3. Since you’ve been following the search engine optimization best practices you learned, you’ve noticed that your organic traffic has steadily been increasing, as well.

You sit back in your chair and feel grateful that you took advantage of the Author Website in a Weekend program. Suddenly, you hear your “you’ve got mail” alert sound. Sitting there in your inbox is an email from an organization you’ve always wanted to speak for. You open the email, and it starts with, “I saw your article on [your main topic] while searching online for [your main keyword]. I found it insightful. I’m looking for a speaker for an upcoming conference and was wondering if you might be available?”

carma looking left and thinking or dreaming

Author Website in a Weekend is the Only Website + Website Training + Content Training + Branding Training program available on the Market

To recap, here’s what you’ll get:

A Fully Functional Website

so that you don’t have to spend money and time cobbling a lot of technology together to grow your author-based business. (Value = $599)

Author Branding Training

so that you will know exactly what kind of content to create for your website, what book projects to work on, and what products and services to offer your readers, clients, and customers. Plus, you’ll have lifetime access to the training. (Value = $998)

Content and Website Training

so that you don’t have to worry about what to say on your website or how to use it. Plus you’ll have lifetime access to the training. (Value = $899)

Templates for All Key Content

so that it will be super easy and simple to create and design the content and pages you need to launch a viable author website in just two days. (Value = $99)

BONUS: Private Facebook Group with Additional Training

and motivational videos so that you have all the information and support you need to make the most of your new website. (Value = $199)

BONUS: Carma’s feedback on your vision, mission, and brand promise statements

so that they are strong, clear, and best serve you and your target audience. (Value = $299)
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BONUS: Carma’s feedback on your About page copy

so that it makes the best first impression to your ideal readers, clients, and customers. (Value = $299)

EXTRA BONUS! Lifetime access to a mini training on how to showcase multiple books on your website

so that you can cross-promote your work and encourage repeat readers. (Value = $27)
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EXTRA BONUSES: Checklists, Cheat Sheets, and Additional Resources

so that you’ll have all the information you need to make the most of the training you receive. (Value = $99)

PILOT OFFER BONUS! Lifetime access to Search Engine Optimization training

so that you can organically grow traffic to your website using content marketing best practices. (Value = $99)

FIRST FIVE BONUS!

The first five people who pay in full will also get a private, one-on-one, 45-minute coaching session with Carma to ask questions and go over any copy they wish after the weekend intensive is completed. (Value = $299)
That’s a base value of $2695, with an additional value of $1321 in bonuses, coming to a total value of $4016. But, for this pilot offer only, you won’t pay that much at all! You’ll pay only $1998 (or two payments of $1045).

Ready to Launch Your Author Website?
Take Advantage of the Low Pilot Program Pricing!

Since this is the first time I’m offering this program, I’m offering it at a lower price point so that I can collect testimonials for how well it works. Prices will more than likely go up when I offer this program again!

Two-Pay Option

$1045
  • Pay only $1045 today, and then another $1045 in 30 days. You receive everything described on this page but pay a small additional financing fee over the full-pay price.
Buy Now

Pay In Full

$1998 USD
  • YOUR BEST DEAL: Take advantage of both the single-pay and group learning pricing and get everything outlined on this page for one fair price.
Buy Now

VIP Deluxe Private Option

$3498 USD
  • Prefer a more exclusive experience? VIPs receive two private 2-day retreats (one for branding, one for the website), as well as access to everything described on this page.
Buy Now

Frequently Asked Questions About Author Website in a Weekend

Do I need to already know WordPress to enroll?

No. You don’t need any prior experience with WordPress. You will receive all the training you need to use the sight during your weekend intensive. You will also gain access to video training, and a special Facebook Group where you can receive additional website support.

I'm not very tech-y -- is this for me?

Absolutely! If you can click a mouse or trackball, type on a keyboard, and follow instructions, then you can build a beautiful, professional-looking websites. And, so that you can get your questions answered in real time, I’ve included along with your website, live, in-person training, training videos, and a Facebook Group. In addition, the website itself also comes with its own support Facebook group!

What if I can't make it to the scheduled workshop date?

The sessions will be recorded, and you will have access to the recordings. If that isn’t enough accountability for you (some people need live experiences to get things done), I have two options for you: A Deluxe VIP Package, in which you get private training for both the branding and the website, or a VIP Upgrade option, in which you get private training for the website only. You find information about the Deluxe VIP Package on this page. If you are interested in the VIP Upgrade option, contact charlies@dragonwyze.com.

Do I need to purchase anything additional?

Yes. This package comes with 6 months of free hosting. After that time, you have the choice of either staying with my partner’s hosting company (about $10/month) or transfer your website to another hosting company. You will also need to secure your own domain ($15 or less per year), an email marketing account (which can be free to start and go up from there). No other purchase is required.

Do I have lifetime access to the training recordings?

Yes, you will have lifetime access to all the training materials I provide through a membership portal. This includes videos, recordings of the workshop sessions, templates, and more.

What Clients Say About Working with Carma

I was motivated, I just wasn’t clear. Thanks to Carma, I have been able to break the big picture into manageable steps, so I feel less overwhelmed. She also provides a place to land when I need help… resources referrals and a nudge for the next step forward. Her help was a welcomed port in the storm of marketing and promotion conundrums. Drop the excuses and let her help now!

Rhonda Hull, Ph.D.

CenterOfHappiness.com

If you need help with content marketing, Carma is the rare blend of being exceptionally attentive, intuitive, and analytical. These qualities enabled her to quickly translate our discussion of my professional work into engaging and authentic content for my website that beautifully captured the essence of who I am and what I do.

Carma worked her magic in a matter of a few hours. She was able to do what I had been struggling to do alone for months! In addition to saving time and money, it felt as if a huge weight was lifted from my shoulders. Carma made figuring out how to say what I wanted to say, an engaging, fun, and creative process that sparked more ideas to grow my coaching business.

I can’t recommend Carma highly enough. She is conscientious, trustworthy, and highly professional.

Jennifer Lauretti

Southborough, Mass.

You helped me get an idea of where my niche is and the ideas you gave me for developing the niche were extremely helpful.

Mary Garcia

File Clerk, Fort Worth, Texas

Author Website in a Weekend
Can Get You Up and Going Quickly, Easily and Powerfully

With the potent combination of branding training, content coaching, and done-with-you website design, you will develop a powerful author brand that helps you focus on what you do best, communicates your value to your ideal audience clearly, and puts you in the driver’s seat of your author career without a lot of hassle and rigamarole.

Of course, you have other options …

You could read books, consume free content, and take an online course or two, cobbling together what you need to know about branding, content development, and web design to equal what you’ll receive in this program. It may take you 10 times as long, but you might save a buck or two. Or, perhaps spend twice as much and become even more frustrated with your results.

You could hire a branding coach, a content coach, and a web designer and easily spend 10 times as much while also taking a year or two to get the same results. And, in the meantime you won’t have any time at all to work on your books, your products, or your services, so you’ll be losing money, as well.

You could just wing it: Don’t be strategic about your brand. Don’t be intentional about your content. And just buy a WordPress template (or use a free one) that looks good enough and go with it. You’ll get your website up in a weekend, sure. But where will your author-based business be in a year? In three years? In five? Who knows? Do you want to trust your legacy to the winds of chance?

Or you can invest a few weeks with me and participate in the Author Website in a Weekend program and get the training and support you need to get clear on your brand, purposeful with your content, and launch a professional author website that builds your brand the right way from the start.

Do you have what it takes to be an Author Website in a Weekend Student?

Do you? This course isn’t for everyone. Some characteristics predict success with this program, such as:

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Are you coachable?

In other words, are you willing to listen to feedback and take direction if it might help you be more clear, precise, and powerful in your messaging and brand voice?

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Are you willing to learn new things?

In other words, are you willing to accept that you don’t know what you don’t know, experiment with something new, and learn the ropes of something you haven’t experienced before?

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Do you want to build a business around your books?

If you don’t, there is no point in taking this program because it will be overkill, providing you with information you really don’t need.

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Are you willing to roll up your sleeves and do the work?

Or are you the time that hires all the “hard stuff” out to others? This is a hands-on workshop. If you aren’t willing to work on your website yourself, this isn’t for you. I’m not saying you can’t hand much of these duties off to a virtual assistant later…but for this course, I need you to be there, be present, and do the work on your website. You’ll be glad you did.

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Are you an optimist?

Are you the ray of sunshine in the room? Are you willing to look for the silver lining in every situation? Do you look for what’s going right rather than what’s going wrong? Then I want to work with you!

Are You Ready to Launch Your Author Brand
with Author Website in a Weekend?

This program has everything an author needs to get started marketing their work, plus the added ability to build a business around that book by running membership areas, online courses, and an e-commerce store from the same site.

Here’s Everything You Get When You Join

Author Branding Training

Includes values, vision, mission, and brand promise, so that you will know exactly what kind of content to create for your website, what book projects to work on, and what products and services to offer your readers, clients, and customers.
(Value = $998)

A Fully Functional Website

So that you don’t have to spin your wheels patching together a lot of mismatched technology to grow your author-based business.
(Value = $599)

Content Development and Website Training

So that you don’t have to worry about what to say on your website or how to use it.
(Value = $899)

BONUS: Private Facebook Group

…with your fellow students that includes additional training and motivational videos so that you have all the information and support you need to make the most of your new website.
(Value = $199)

BONUS: Carma’s feedback on your vision, mission, and brand promise statements

So that they are strong, clear, and best serve you and your target audience.
(Value = $299)

BONUS: Carma’s feedback on your About page copy

So that it makes the best first impression to your ideal readers, clients, and customers.
(Value = $299)

EXTRA BONUS! Search Engine Optimization training

…(and cheat sheets) so that you can organically grow traffic to your website using content marketing best practices.
(Value = $99)

EXTRA BONUS! Training on how to showcase multiple books on your website

So that you can cross promote your work and encourage repeat readers.
(Value = $27)

EXTRA BONUS! The first five people who pay in full

…will also get a private 45-minute coaching session with Carma to ask questions and go over any copy they wish after the weekend intensive is completed.
(Value = $299)

That’s a total value of $4016. But, for this pilot offer only, you will pay only $1998 (or two payments of $1045). If you want to upgrade to a Deluxe VIP Package, you pay $3498.

Two-Pay Option

$1045
  • Pay only $1045 today, and then another $1045 in 30 days. You receive everything described on this page but pay a small additional financing fee over the full-pay price.
Buy Now

Pay In Full

$1998 USD
  • YOUR BEST DEAL: Take advantage of both the single-pay and group learning pricing and get everything outlined on this page for one fair price.
Buy Now

VIP Deluxe Private Option

$3498 USD
  • Prefer a more exclusive experience? VIPs receive two private 2-day retreats (one for branding, one for the website), as well as access to everything described on this page.
Buy Now

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