Blog
Book Marketing Club’s blog content is being built upon and organized into five pillars that support an overarching umbrella. All these elements, when working together will help you sell more books and build a sustainable author-based business.
Your Book Marketing Plan
The umbrella, if you will, is your book marketing plan. If you don’t plan, well, you know the rest. A book marketing plan helps you stay focused and measures results so you can intelligently pivot when necessary. This plan is held up by five pillars.
Pillar 1: Author Branding
Your brand as an author affects everything you do, and so it is the cornerstone of all book marketing content.
Pillar 2: Online Book Marketing
These are assets and strategies you can use to build a platform and sell your books without ever leaving your home!
Pillar 3: Offline Book Marketing
Sometimes you have to leave your house to sell more books. Author appearances get you in front of real, live readers.
Pillar 4: Speaking
Speaking, whether in person or on video, is probably one of the best methods available for marketing your book.
Pillar 5: Public Relations
Although publicity and media relations may require some effort, the potential Return on Investment (ROI) is high.
Protein Powder Inspired Marketing
If you pay attention, you can get marketing ideas for your book and your book-centered business pretty much from anywhere.Case in point: Not that long ago I ordered some protein powder. And inside that jar of protein powder, I found this plastic card. And on the...
Lessons I’ve Learned from Lee Pound
Over the years, I’ve had the opportunity to meet a lot of amazing people. One of those is Lee Pound, a writer and editor with a lot of wisdom and an unassuming demeanor. In this post, I’ve gathered the tips and pearls of wisdom I’ve gleaned from seeing him speak...
Author Newsletter Frequently Asked Questions (FAQs)
Author newsletters are a great way to connect with readers and build an author brand. But you might have some questions about email marketing in general and creating an effective author newsletter specifically - and that's perfectly understandable. Here are answers to...
Search Engine Optimization (SEO) 101 for Authors
Have you ever wondered how to get your book discovered by potential readers? If you're not already using search engine optimization (SEO) techniques, then you're missing out on a powerful way to boost your book's visibility and reach your target audience online.SEO...
How To Leverage LinkedIn to Promote Your Author Brand
You've written a book, congratulations! But what now? How do you get people to know about it and buy it? It's no secret that getting your book in front of the right people is the key to success but doing so can be difficult. You need to find readers who will...
How to Build A Sustainable Book Marketing Strategy
It's no secret that book marketing is essential for authors. Without a well-thought-out marketing strategy, your book will likely languish in obscurity. Even if you have the best book ever written, no one will know about it if you don't market it well. But it's hard...