Book Marketing Club’s blog content is being built upon and organized into five pillars that support an overarching umbrella. All these elements, when working together will help you sell more books and build a sustainable author-based business.

Your Book Marketing Plan

The umbrella, if you will, is your book marketing plan. If you don’t plan, well, you know the rest. A book marketing plan helps you stay focused and measures results so you can intelligently pivot when necessary. This plan is held up by five pillars.

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Pillar 1: Author Branding

Your brand as an author affects everything you do, and so it is the cornerstone of all book marketing content.

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Pillar 2: Online Book Marketing

These are assets and strategies you can use to build a platform and sell your books without ever leaving your home!

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Pillar 3: Offline Book Marketing

Sometimes you have to leave your house to sell more books. Author appearances get you in front of real, live readers.

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Pillar 4: Speaking

Speaking, whether in person or on video, is probably one of the best methods available for marketing your book.

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Pillar 5: Public Relations

Although publicity and media relations may require some effort, the potential Return on Investment (ROI) is high.

How to Deliver Your Opt-In Incentive
How to Deliver Your Opt-In Incentive

There are two basic ways you can deliver your opt-in bonus: via download or the mail. The most commonly use method is via download and there are several ways you can do this. Through Your Shopping Cart Many shopping carts allow you to set up a free download. You set...

Email Marketing Ideas for Authors
Email Marketing Ideas for Authors

Email marketing is a powerful tool in any author's book marketing arsenal. But have you unlocked its full potential to nurture deep connections with your readers? In this post, I'll share three proven tactics - fresh off the top of my head - that you can implement...

4 Things ALL Online Articles Must Have
4 Things ALL Online Articles Must Have

Articles are a driving force in bringing traffic to a website. Not only through articles posted on the site itself, but through guest posting on other people’s sites, as well. Articles are a major factor in giving sites high rankings in search engine result pages. The higher a site ranks the bigger slice of the traffic flow pie it gets. With greater traffic flow, there are more profits and more potential for other income-generating methods, as well. That’s why there are certain things your online articles must have.

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