Blog
Book Marketing Club’s blog content is being built upon and organized into five pillars that support an overarching umbrella. All these elements, when working together will help you sell more books and build a sustainable author-based business.
Your Book Marketing Plan
The umbrella, if you will, is your book marketing plan. If you don’t plan, well, you know the rest. A book marketing plan helps you stay focused and measures results so you can intelligently pivot when necessary. This plan is held up by five pillars.
Pillar 1: Author Branding
Your brand as an author affects everything you do, and so it is the cornerstone of all book marketing content.
Pillar 2: Online Book Marketing
These are assets and strategies you can use to build a platform and sell your books without ever leaving your home!
Pillar 3: Offline Book Marketing
Sometimes you have to leave your house to sell more books. Author appearances get you in front of real, live readers.
Pillar 4: Speaking
Speaking, whether in person or on video, is probably one of the best methods available for marketing your book.
Pillar 5: Public Relations
Although publicity and media relations may require some effort, the potential Return on Investment (ROI) is high.
How To Leverage LinkedIn to Promote Your Author Brand
You've written a book, congratulations! But what now? How do you get people to know about it and buy it? It's no secret that getting your book in front of the right people is the key to success but doing so can be difficult. You need to find readers who will...
How to Build A Sustainable Book Marketing Strategy
It's no secret that book marketing is essential for authors. Without a well-thought-out marketing strategy, your book will likely languish in obscurity. Even if you have the best book ever written, no one will know about it if you don't market it well. But it's hard...
Back-End Marketing for Authors: How to Implement this Strategy
Marketing a book is a lot like marketing any other product. You need to reach your target audience and have a clear message that moves them toward the sale. But when it comes to books, there's one key element that often gets overlooked: the back end. Back-end...
5 Author Branding Myths Busted
If there is one thing that I’ve noticed newer authors undervalue, it is branding. Perhaps they believe in myths about branding that hold them back from achieving their goals. Let’s face it, there are a lot of misconceptions about what a brand is and does, especially...
4 Simple Steps to Creating an Author Website
Have you written a book and are looking for ways to promote it? Or do you just want to get your name out there as an author? There’s no better way than with a professional website. However, most authors struggle to find the time and energy to create an author website,...
Using Online PR to Market Your Book
As an author, then you know that marketing your book is essential to its success. However, traditional marketing methods can be expensive and time-consuming. Online PR is a great way to get your book in front of more people, and can help create buzz and generate...