Blog
Book Marketing Club’s blog content is being built upon and organized into five pillars that support an overarching umbrella. All these elements, when working together will help you sell more books and build a sustainable author-based business.
Your Book Marketing Plan
The umbrella, if you will, is your book marketing plan. If you don’t plan, well, you know the rest. A book marketing plan helps you stay focused and measures results so you can intelligently pivot when necessary. This plan is held up by five pillars.
Pillar 1: Author Branding
Your brand as an author affects everything you do, and so it is the cornerstone of all book marketing content.
Pillar 2: Online Book Marketing
These are assets and strategies you can use to build a platform and sell your books without ever leaving your home!
Pillar 3: Offline Book Marketing
Sometimes you have to leave your house to sell more books. Author appearances get you in front of real, live readers.
Pillar 4: Speaking
Speaking, whether in person or on video, is probably one of the best methods available for marketing your book.
Pillar 5: Public Relations
Although publicity and media relations may require some effort, the potential Return on Investment (ROI) is high.
Author Newsletter Frequently Asked Questions (FAQs)
Author newsletters are a great way to connect with readers and build an author brand. But you might have some questions about email marketing in general and creating an effective author newsletter specifically - and that's perfectly understandable. Here are answers to...
Search Engine Optimization (SEO) 101 for Authors
Have you ever wondered how to get your book discovered by potential readers? If you're not already using search engine optimization (SEO) techniques, then you're missing out on a powerful way to boost your book's visibility and reach your target audience online.SEO...
How To Leverage LinkedIn to Promote Your Author Brand
You've written a book, congratulations! But what now? How do you get people to know about it and buy it? It's no secret that getting your book in front of the right people is the key to success but doing so can be difficult. You need to find readers who will...
How to Build A Sustainable Book Marketing Strategy
It's no secret that book marketing is essential for authors. Without a well-thought-out marketing strategy, your book will likely languish in obscurity. Even if you have the best book ever written, no one will know about it if you don't market it well. But it's hard...
Back-End Marketing for Authors: How to Implement this Strategy
Marketing a book is a lot like marketing any other product. You need to reach your target audience and have a clear message that moves them toward the sale. But when it comes to books, there's one key element that often gets overlooked: the back end. Back-end...
5 Author Branding Myths Busted
If there is one thing that I’ve noticed newer authors undervalue, it is branding. Perhaps they believe in myths about branding that hold them back from achieving their goals. Let’s face it, there are a lot of misconceptions about what a brand is and does, especially...