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Book Marketing Club’s blog content is being built upon and organized into five pillars that support an overarching umbrella. All these elements, when working together will help you sell more books and build a sustainable author-based business.

Your Book Marketing Plan

The umbrella, if you will, is your book marketing plan. If you don’t plan, well, you know the rest. A book marketing plan helps you stay focused and measures results so you can intelligently pivot when necessary. This plan is held up by five pillars.

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Pillar 1: Author Branding

Your brand as an author affects everything you do, and so it is the cornerstone of all book marketing content.

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Pillar 2: Online Book Marketing

These are assets and strategies you can use to build a platform and sell your books without ever leaving your home!

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Pillar 3: Offline Book Marketing

Sometimes you have to leave your house to sell more books. Author appearances get you in front of real, live readers.

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Pillar 4: Speaking

Speaking, whether in person or on video, is probably one of the best methods available for marketing your book.

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Pillar 5: Public Relations

Although publicity and media relations may require some effort, the potential Return on Investment (ROI) is high.

7 Red Hot Tips To Get Your Content Read
7 Red Hot Tips To Get Your Content Read

If you want to use content marketing effectively, you need to get your content read. This means that people who come upon your articles, blog posts, and other written content actually consume it through to the call to action. This all falls apart if no one reads what you’ve written. Here are seven techniques that will help you avoid that pitfall.

3 Mistakes Authors Make Before Publishing a Blog Post or Article
3 Mistakes Authors Make Before Publishing a Blog Post or Article

Content marketing with articles is a form of information-based marketing, one of the oldest and most effective techniques in getting targeted prospects to websites and converting them into buyers. Whether you can write or not, you should seriously consider adding this technique to your marketing arsenal. However, there are some things you need to consider before publishing an article — on your site or another’s.

Content Marketing FAQs for Authors
Content Marketing FAQs for Authors

Do you have questions about content marketing as an author? Whether you are a seasoned executive or just starting out on the path of self-publishing, it can be daunting trying to figure out how to build an audience and stand out in today's crowded digital...

Protein Powder Inspired Marketing
Protein Powder Inspired Marketing

If you pay attention, you can get marketing ideas for your book and your book-centered business pretty much from anywhere.Case in point: Not that long ago I ordered some protein powder. And inside that jar of protein powder, I found this plastic card. And on the...

Lessons I’ve Learned from Lee Pound
Lessons I’ve Learned from Lee Pound

Over the years, I’ve had the opportunity to meet a lot of amazing people. One of those is Lee Pound, a writer and editor with a lot of wisdom and an unassuming demeanor. In this post, I’ve gathered the tips and pearls of wisdom I’ve gleaned from seeing him speak...

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