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Book Marketing Club’s blog content is being built upon and organized into five pillars that support an overarching umbrella. All these elements, when working together will help you sell more books and build a sustainable author-based business.

Your Book Marketing Plan

The umbrella, if you will, is your book marketing plan. If you don’t plan, well, you know the rest. A book marketing plan helps you stay focused and measures results so you can intelligently pivot when necessary. This plan is held up by five pillars.

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Pillar 1: Author Branding

Your brand as an author affects everything you do, and so it is the cornerstone of all book marketing content.

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Pillar 2: Online Book Marketing

These are assets and strategies you can use to build a platform and sell your books without ever leaving your home!

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Pillar 3: Offline Book Marketing

Sometimes you have to leave your house to sell more books. Author appearances get you in front of real, live readers.

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Pillar 4: Speaking

Speaking, whether in person or on video, is probably one of the best methods available for marketing your book.

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Pillar 5: Public Relations

Although publicity and media relations may require some effort, the potential Return on Investment (ROI) is high.

5 Author Branding Myths Busted
5 Author Branding Myths Busted

If there is one thing that I’ve noticed newer authors undervalue, it is branding. Perhaps they believe in myths about branding that hold them back from achieving their goals. Let’s face it, there are a lot of misconceptions about what a brand is and does, especially...

Why an Author Brand Is Important
Why an Author Brand Is Important

We are living in a world where anyone can be an author. With a few simple clicks, you can have your book published and available for purchase on Amazon. So why does it matter if you build an author brand? Let me ask you this: What do these authors have in common?...

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