Book Marketing Club’s blog content is being built upon and organized into five pillars that support an overarching umbrella. All these elements, when working together will help you sell more books and build a sustainable author-based business.

Your Book Marketing Plan

The umbrella, if you will, is your book marketing plan. If you don’t plan, well, you know the rest. A book marketing plan helps you stay focused and measures results so you can intelligently pivot when necessary. This plan is held up by five pillars.

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Pillar 1: Author Branding

Your brand as an author affects everything you do, and so it is the cornerstone of all book marketing content.

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Pillar 2: Online Book Marketing

These are assets and strategies you can use to build a platform and sell your books without ever leaving your home!

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Pillar 3: Offline Book Marketing

Sometimes you have to leave your house to sell more books. Author appearances get you in front of real, live readers.

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Pillar 4: Speaking

Speaking, whether in person or on video, is probably one of the best methods available for marketing your book.

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Pillar 5: Public Relations

Although publicity and media relations may require some effort, the potential Return on Investment (ROI) is high.

Author Marketing Tutorial: A Practical Guide To Building Your Online Platform
Author Marketing Tutorial: A Practical Guide To Building Your Online Platform

A lot of authors dream about getting their work published and becoming best-selling authors. But that’s not all you need to do to get your name out there and start making money! There are many other steps. Alas, most authors have no idea how to build an audience of readers who will buy their books and spread the word about them. Mastering author marketing and building your online platform is vital if you want to become a successful author.

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