by Carma Spence | Aug 30, 2023 | Book Marketing Plan, Offline Book Marketing, Online Book Marketing
The holiday season is a crucial time for book sales. As we approach the last months of 2023, it’s more important than ever to stay ahead of the curve. In this blog post, I’ll help you unwrap the top 5 marketing trends for the end-of-year sales season. From...
by Carma Spence | Aug 9, 2023 | Marketing & Selling, Offline Book Marketing, Online Book Marketing
Whether you like it or not, book marketing is a crucial part of an author’s journey to success. However, there are a lot of false beliefs that authors can have about this keystone activity. In this blog post, I’ll debunk ten common misconceptions about...
by Carma Spence | Sep 23, 2022 | Offline Book Marketing
If you pay attention, you can get marketing ideas for your book and your book-centered business pretty much from anywhere. Case in point: Not that long ago I ordered some protein powder. And inside that jar of protein powder, I found this plastic card. And on the...
by Carma Spence | Dec 13, 2021 | Live Book Launch, Offline Book Marketing
I once had a client who wrote a book set in the 1970s. To launch the book, she found a store that was all about the ‘70s. She then convinced them to host her book launch party. If you plan on holding an in-person (or even hybrid) launch event, your venue can add a lot...
