How to Increase Your Website’s Conversions

Even If You’ve Just Started Out in Business


Did you know that there are six questions bopping around people’s heads when they land on your website?

Did you know that if you don’t answer them, they’ll bop on off your website and go buy from someone else?

If you’d like to know what those six little questions are – and how you can answer them, quickly and easily, without hiring an expensive copywriter, then read on!

Are You….

Struggling with converting your website visitors into:

  • Email subscribers
  • Book buyers
  • Clients

Do you spend hours, days, weeks — even months — developing killer opt-in incentives, books, and programs that you know provide awesome value for your audience, but all you seem to attract are tire kickers, or worse … the dreaded sound of crickets?

I hear you and you don’t have to be in this situation!

Lord knows I was there once myself, too!

It can be so frustrating to know that you have the solution that can solve someone’s problem, only to have it go

  • unseen,
  • unnoticed,
  • unheard, and
  • ignored.

And then I figured out what I was doing wrong — what I was missing — and things began to turn around.

Hi, I am…

Carma Spence and I am the author of five books, including the award-winning and bestselling Public Speaking Super Powers, and contributor to several international bestselling books. I am also an award-winning speaker and a Legacy Creation Mentor.

In case you’ve never heard of me **gasp**, here’s why I’m uniquely qualified to tell you everything you have ever wanted to know about writing, publishing, and marketing books:

  • I have been studying writing, publishing, and marketing books since I can remember
  • I have more than 25 years of professional experience in marketing and public relations
  • I hold a Master’s degree in public relations
  • I’m certified in Author Marketing
  • I’ve helped several new and aspiring authors go from stuck, unclear, and frustrated to energized, focused, and making progress toward their goals in as little as 3 to 6 sessions

I started this business because I saw a gap in the market that I was uniquely qualified to fill. Yes, others can help you with these topics, but not in the same way I can. And rarely can you find someone who can take you on the whole journey, from idea to book to market. You need to leap from one course or book or mentor to another, cobbling together your journey on your own. Not with me, I can be your Obi-Wan the whole way.

Carma Spence

The Hexagon of Website Conversion:

Six Questions Your Website Needs To Answer

In this mini-course you’ll learn:

  • What the six questions are so that you can answer them and earn the “know, like, and TRUST” of your website visitors that is critical for them to convert from visitor to subscriber, customer, or client, and
  • Multiple ways you can answer these questions, regardless of where you are in your business – beginner, intermediate or advanced

This is an upgraded and expanded version of the program I offered back in 2009. Look at what I’ve packed inside so that you are assured success regardless of whether you are just starting out or are a seasoned entrepreneur with a hard drive bursting with testimonials and case studies.

Video Masterclass

NEW for 2021: Updated Masterclass about the 6 questions you need to answer with your website’s homepage and how to answer them. This class provides new and more in-depth information than the original 2010 class did so that you can be sure that you are keeping up with the times and building the “know, like, and trust” factor effectively.

Value: $35


Audio Lesson

The original, invitation-only, 6-questions class recording based on the appendix in Home Sweet Home Page. This information is still good and can provide you with another way to learn the six questions and how to answer them. Download the recording and take it with you like a podcast to re-inforce what you learn from the video Masterclass.

Value: $15


Text-Based Lessons

Text-based lessons on:

  • How to get testimonials when you’re just starting out so that you can show that you provide value
  • How to perform a content audit the simplest way so that you can keep your content up-to-date without pulling your hair out
  • How to write product descriptions so that people want to buy them

Value: $25

Call to Action Swipe File

Never be at a loss for how to call your audience to action again!

With this swipe file, you can select the perfect words for blog posts, sales pages, email messages, and more. Download the PDF, print it out and it will be at your fingertips whenever you need it!

Call to Action Swipe File

Value: $25



Who doesn’t love a list? Especially when those lists provide you with ways you can improve your website conversions!

  • Client Benefit List: 30 benefits you could offer a client so that you can identify the benefits you offer more easily! Never get confused over features & benefits again.
  • What Makes a Good Bonus: Ever been stumped on what to offer as a bonus? This handy list will help you figure that out! Use these guidelines to develop bonuses so good they make people buy your stuff just to get the bonuses!
  • Trust-Building Tips: Building trust with your audience a process. These tips, which are in addition to the checklist of trust-building items you need on your website, will help you move that process along.

Value: $15


To make sure you are able to answer all six questions effectively, I dug into my vault and have added these bonus recordings to this program. In addition to the recording of Linda Claire Puig interviewing me about the 6 questions you need to answer with your website, which came with the original program, you’ll receive these interviews I did:

  • Lori Palm: Uncover Your Passion, Discover Your Niche
  • Marc Weiner: Defining and Qualifying Your Niche
  • Maria Marsala: Creating an Ideal Client Avatar
  • Michele P.W.: Translating Pleasure and Pain into Benefits
  • Annie Jennings and Stacy Amaral Kauffman: People Buy Benefits — Not Features

Value: $35

I’ve left nothing to chance here. By the end of this course, you will have answers to all six questions for your website.

You can complete the main course in about an hour and you can implement most if not all of the tips and tactics within a day or two.

And, once you’ve gathered and developed all these assets, you can use them time and again in your emails, sales pages, social media posts, and more to establish your authority and authenticity in your market.

What People Say About Working with Carma

“Carma has an almost uncanny ability to pick up on what’s important and needs focus in a business. …as a coach, there is no unfamiliar terrain for Carma … She does it all with the same level of grace and clarity. I would send any entrepreneur that needs to get re-inspired and laser-focused on their dream to Carma.”

Rev. Rochelle Walden

Spirit in Business coach

“I was motivated, I just wasn’t clear. Thanks to Carma, I have been able to break the big picture into manageable steps so I feel less overwhelmed. She also provides a place to land when I need help… resources referrals and a nudge for the next step forward. Her help was a welcomed port in the storm of marketing and promotion conundrums. Drop the excuses and let her help now!”

Rhonda Hull, Ph.D.

“Carma is the rare blend of being exceptionally attentive, intuitive, and analytical…

“Carma worked her magic in a matter of a few hours. She was able to do what I had been struggling to do alone for months! In addition to saving time and money, it felt as if a huge weight was lifted from my shoulders. Carma made figuring out how to say what I wanted to say, an engaging, fun, and creative process that sparked more ideas to grow my coaching business.

“I can’t recommend Carma highly enough. She is conscientious, trustworthy, and highly professional.”

Jennifer Lauretti

Southborough, Mass.

OK, I know what you’re probably thinking right now. Is The Hexagon of Website Conversion really the right thing for me? You’re thinking that perhaps you should, instead, take a web copywriting course, or hire a copywriter, or more than likely hire a coach so that you can sell more books, grow your email list more quickly, and enroll more clients in your programs.

But, I’m here to say that you don’t.

You could do all those things and still not resolve the underlying issues that stem from these six questions. And on top of that, you would take a lot more time before you’d see any results and spend a lot more money.

The Hexagon of Website Conversion is THE ONLY online program that helps you improve your website conversion rate in about a week (in many cases much less than that!).

I want you to try The Hexagon of Website Conversion at my risk. Because I know it works but you don’t …yet!

If you aren’t 100% satisfied, and I mean even 1% unhappy, I want you to immediately return it. I mean it, I don’t want your money.

I value our relationship and my reputation more than a few bucks. So please, try The Hexagon of Website Conversion for 14 days (even though you will get everything today). I am giving you two full weeks to be completely sure and utterly satisfied. I won’t take anything less!

So go ahead, buy now – you have plenty of time to go through everything and decide if this is the right fit for you. But you’ll never know unless you take a chance and invest in yourself.

satisfaction guarantee

Let me break it down for you one more time …

Here is what you are getting inside The Hexagon of Website Conversion:

Video Masterclass

The newly updated 6 Questions Masterclass. Value = $35


Text-Based Lessons

Several of text-based lessons. Value = $25



Three helpful lists of useful info, including 30 client benefits you could use. Value = $15


Audio Lesson

The original 6 Questions Class Recording. Value = $15

Call to Action Swipe File

A printable PDF swipe file. Value = $25


Six bonus audio recordings of interviews on a range of relevant topics. Value = $35

That’s $150 in value for only $49!

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