Top 5 Publishing Industry Trends Shaping 2023 and Beyond
1. Embracing the Rise of Audio Books
2. Amazon's Domination
3. Authenticity in Short Form Video
4. The Digital Marketing Imperative
5. Unconventional Marketing Projects
Leveraging the Trends to Increase Book Sales
Create High-Quality Audiobook Versions
Promote Audiobook Exclusives
Augment your audiobook with exclusive content. This can include bonus chapters or author interviews. Make them available only to those who buy the audiobook version to incentivize readers to explore this format.
Offer Audio Bonus Content
Can’t get an audiobook out the door for the holidays? Then offer audio-only bonuses to go with your eBook or physical book. These can be one-off podcast episodes or even a podcast mini-series. This engages those who prefer audio content, while making the best of your current inventory.
Amazon’s Unstoppable Domination
Optimize Amazon Author Central
Create and optimize your Amazon Author Central profile. Provide readers with a comprehensive overview of your books and a direct connection to you. Consistently updating your author information and sharing insights can help build a loyal fan base. And, when you get readers to follow you, each time you release a new book, Amazon sends them an email to let them know.
Use Kindle Direct Publishing (KDP)
Amazon favors content that is published using their own KDP platform. Self-publishing your content through KDP enables you to reach a global audience. And, if you choose to leverage KDP Select, you can also boost visibility and sales with promotional tools like Kindle Countdown Deals and Kindle Unlimited.
Engage with Amazon Reviews
Actively engage with readers by responding to reviews and comments on your books’ Amazon pages. This fosters a sense of community and encourages readers to share their thoughts and recommendations.
Authenticity in Short-Form Video
Create short videos that offer a glimpse into your writing process, research, or inspiration behind your books. Post them on TikTok, YouTube Shorts, Pinterest, Instagram Reels, and Facebook Stories. Your authenticity shines through when you share personal anecdotes that resonate with viewers.
Book Teasers and Trailers
Crafting short video teasers or trailers for upcoming releases can pique the interest of potential readers. These videos should capture the essence of the book and evoke emotions that encourage viewers to explore further. Keep them under a minute so that you can post them in all the short-form video platforms.
Use short videos to respond to reader questions, comments, or book-related discussions. This personal engagement fosters a sense of connection and loyalty among readers. Remember the Old Spice “The Man Your Man Could Smell Like” campaign? It included short videos of Isaiah Mustafa responding to fans’ questions that were very entertaining.
Unconventional Marketing Ventures
Book-Inspired Advent Calendar
I don’t know about you, but I looked forward to the chocolate advent calendar my father gave me every year until his passing. These days you can find a wide variety of these calendars available for sale – with and without chocolate. Why not create one that riffs off your book? Each day can reveal a personalized tip or advice snippet related to your book’s subject matter. Help readers enhance their holiday experience by sharing practical insights.
DIY Craft Experiences
If your book is fiction, create seasonal do-it-yourself craft kits based on your book’s characters. Include step-by-step instructions and materials (or where to find them). Encourage readers to share their creations on social media. If your book is nonfiction, share holiday DIY projects aligned with the themes of your book. These kits and projects should provide a fun holiday experience while incorporating the concepts from your book.
Encourage user-created content by holding a contest. Invite your readers to create content based on your book. It can be anything from stories to selfies. Showcase their entries on your social platforms and website and give away prizes to the best and most creative ones.
By strategically incorporating these actions into your marketing efforts, you can tap into the evolving landscape of book marketing. In this way, you effectively reach readers and create lasting connections in line with the latest industry trends.
You Don’t Have to Do this Alone!
Did you like these ideas? Would you find it helpful to learn and implement these strategies and more so that the 2023 holiday season is profitable for you and your business? If so, I invite you to drop your Yes vote in the virtual hat and join the waitlist for my proposed Holiday Readiness Bootcamp. If enough authors show interest, I will launch the program in late September.
Here’s the Idea:
The Holiday Readiness Bootcamp is a focused and strategic training program. It was created for authors who want to boost their book sales in November and December. The program is like a toolbox with the knowledge, skills, and practical strategies you need for success during the 2023 holiday season. It doesn’t matter if you’re a skilled author looking to update your marketing plan or a new writer excited to make a strong start. This bootcamp will help you understand how to promote your book effectively during the busiest time of the year.