The Evolution of
Home Sweet Home Page’s Cover
Listening to My Audience
I loved the first edition’s cover, which is pictured to the right. However, I got a lot of feedback that it was:
- too feminine,
- too busy
- and not serious enough.
It turned many readers away. So, for the second edition’s cover, I wanted something that was:
- Simple and modern.
- Clean and professional.
- Appealed to authors, speakers, and coaches of all genders.
My first stab at such a cover came up with the following:
After several attempts to design the cover on my own, and several rounds of running voting polls on Facebook–all with less than satisfactory results, I decided to hold a cover contest on 99Designs. There were several designs I liked, and the one that got the most votes from my email list and social media followers was not necessarily the one I would have chosen, but in the end, I think I chose well. It still may be a touch on the feminine side, but that’s OK because the vast majority of my clients are women. But I don’t think it turns off men because my husband helped me pick it out!